Stonecutters
Square
Client
BlueSox
Industry
Real Estate
Category
Brand Identity
Design Concept
Stonecutters Square is a brand design project created for a
real estate developer located in Quakers Hill, a suburb in the northwest of Sydney, Australia.
Inspired by the calmness, patience, and persistence of stonemasons, Stonecutters Square has developed a brand image that embodies the spirit of this ancient craft. The logo is made up of the letters S, C, and S, representing Stone, Cutters, and Square respectively, and the pattern of a hammer, symbolizing the artistry of the stonemason.
The brand's mature color palette reflects the timeless beauty of nature, and its visual design incorporates images of natural landscapes to create a sense of harmony and balance. Readability is also a top priority, ensuring that each element of the design plays its part in conveying the brand's message.
At the heart of Stonecutters Square is a celebration of the stonemason's spirit, which represents a resistance to the
fast-paced nature of modern life. By slowing down and embracing the step-by-step process of crafting something beautiful, we can truly appreciate the pure beauty that emerges. Stonecutters Square invites you to join them on this journey and discover the beauty that comes from taking the time to do things right. Let this brand inspire you to live a better, more fulfilling life.

