Bay Farm
Client
BaiFang
Industry
Food Manufacturing
Category
Brand Identity
Label Design
Design Concept
Bay Farm Premium is a high-end sub-brand of Beifang Foods, created to offer more choices and flavors to consumers who love and are accustomed to purchasing Beifang products. Bay Farm Premium values product quality and emphasizes a natural and authentic taste, with a focus on nature as its theme. For consumers who enjoy high-quality meat, Bay Farm Premium is an excellent choice. In this project, we designed the brand identity for Bay Farm Premium.
The design features an elegant font that conveys the high-end and premium positioning of the product. The logo is a silhouette of a cow, which accurately expresses the brand's theme and concept. We chose a combination of dark and light green colors, which perfectly present the natural and authentic image of the brand. The product label also uses a deep green color, paired with a gold seal, highlighting the brand's 25-year commitment to excellent quality.

