Hostrelax
Client
Hostrelax
Industry
Real Estate
Category
Logo Design
Brand Identity
Web Design
Design Concept
Hostrelax is a property management company that is dedicated to providing comprehensive investment, development, and marketing services to property owners, freeing them from the daily tasks of property management. As one of the leading property management services in Australia, Hostrelax has earned the trust and authorization of developers and has become the exclusive agent for some buildings.
The brand advocates trust, responsibility, peace of mind, relaxation, and stability. When designing the brand concept for Hostrelax, our goal was to create a simple, recognizable, and concise brand image. We focused on the letters "H + r," highlighting the uppercase "H" representing Host and the lowercase "r" representing relax, emphasizing the service's ability to make customers feel at ease and relaxed. The curved design outlines a natural visual, and the thin line design connects the "H" and "r," bringing out the overall harmony of the logo.
In terms of color, we chose the responsible Snorkel Blue as the main tone, which shows the brand's commitment to customers and stability. We also added Warm Sand and Aqua Blue to create a relaxing atmosphere, highlighting the service's comfortable and relaxing features.
Overall, in the brand design of Hostrelax, we fully considered the needs and expectations of customers and presented the service's characteristics with a simple, recognizable, and comfortable image, making customers feel trusted and at ease.

