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Jewel

Client 

AW Trading

Industry

Real Estate

Category

Brand Identity

Packaging Design

Web design

Design Concept

We are pleased to have had the opportunity to collaborate with AW Trading and refine their Jewel brand. This brand refinement was based on the brand guidelines, with the aim of simplifying and enhancing the brand image. We were responsible for the visual design of business cards, letterheads, color schemes, brochures, email signatures, and website UI.

 

Additionally, we tailored a settlement box for VIP clients who had purchased a Jewel property. We carefully selected and designed the color, paper quality, and customer unboxing experience, as well as the products themselves. The settlement box includes a Johnnie walker Blue Label and two glasses with the Jewel logo, designed to echo the brand and building design, perfectly embodying the spirit and values of the Jewel brand, making the entire settlement box more unique.

 

Jewel is not just an iconic landmark or a famous destination, it will become a game-changer for the Gold Coast and a beacon for luxury real estate development in Australia. Jewel will shine its light farther and wider, becoming an asset desired by global buyers, while also catalyzing the revitalization and development of local communities for future generations.

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We educate people about their brand stories, identity, design and business. Through creative excellence, we transform brands into sustainable success stories that inspire customers and employees alike.

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