Yellow
Submarine
Client
Yellow
Subrine
Industry
Hospitality
Category
Logo Design
Brand Identity
Packaging
Design Concept
The brand story of Yellow Submarine Fast Food Restaurant originates from the founder's passion for water activities and expertise in cooking. The goal was to merge these two passions into a fast-food restaurant with a unique personal style.
The brand's name comes from the submarine, a stable watercraft that symbolizes safety and reliability. As a result, the brand hopes customers will feel comfortable and relaxed while dining. The logo design features a combination of a yellow submarine and a hot dog as the main icon, highlighting the brand's theme and product features and leaving a lasting impression. The colors mainly consist of warm tones, inspired by the yellow color of the submarine and the extension of food such as hamburgers and hot dogs. The brand's visual application includes brand identity, business cards, letterhead, packaging, paper bags, employee uniforms, etc. The food packaging design uses illustrations of various water activities and combines them with the text of the dishes to create a unique and representative brand feature.
In the Yellow Submarine Fast Food Restaurant, customers can enjoy delicious hamburgers, hot dogs, and french fries while feeling the comfortable and relaxed atmosphere the brand strives for. Customers will be reminded of the restaurant's delicious food and unique brand features wherever they see the Yellow Submarine brand logo.

